Hollister

Hollister was founded in 2000, Abercrombie & Fitch has created a fictional history surrounding its founder. According to this history, John Hollister, Sr. emigrated from New York City to the Dutch East Indies, and established the company bearing his name upon returning to the United States and settling in California in 1922.

According to Hollister branding, the 1922 date refers to John Hollister senior. He was an adventurous traveller and water sports fan, who rejected a life in New York and headed to the Dutch East Indies where he bought a rubber plantation and fell in love.