Starting in 1985, Coca-Cola produced a line of clothing with the Murijani Corporation. This company had created the Gloria Vanderbilt jean craze of the 1970s, so they knew what it takes to create a cultural craze.

In the mid-1980s, a young, relatively unknown fashion designer by the name of Tommy Hilfiger created the first-ever Coca-Cola Clothes collection.

Coca Cola Label Resources

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