Adidas was founded in the year 1924 by Adolf “Adi” Dassler, in Herzogenaurach, Germany. It was originally named Gebrüder Dassler Schuhfabrik but in 1949 the company’s name was changed to the brand name we know today as Adidas.

Adidas Label Resources

Did you know? Adolph Dassler’s older brother Rudolf Dassler was the founder of Puma, another iconic athletic clothing brand.

Read more about Rudolf Dassler on Wikipedia

Adidas Tags By Year

See our resources for the history of Adidas, as well as tags documented by year to identify your Adidas brand clothing, below.

Adidas (1950s)

Adidas (1960s)

Adidas (1970s)

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